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Avallen launches sustainability consultancy
Avallen Spirits has launched Avallen Solutions consultancy, dedicated to fostering sustainability within the drinks and hospitality industries.
Avallen Solutions was established to help drinks brands and hospitality businesses minimise their environmental impact in areas such as carbon emissions, waste reduction, packaging, and training.
The consultancy advises on sustainable practices that address the predicted degradation of 95% of the world’s land by 2050, which will render it unsuitable for crops.
Founders Stephanie Jordan-Balmforth and Tim Etherington-Judge are committed to ensuring the entire industry thrives amid escalating threats posed by climate change, water insecurity, and biodiversity loss, building on their success with Avallen Calvados.
“With Avallen Calvados, our dream was to build the world’s most sustainable spirits brand, and we achieved that. But we know there’s no point being the last tree standing in the forest; we have to ensure the forest thrives. That’s our new dream, and we can’t do it alone,” said Etherington-Judge.
In 2021, drinks companies were reportedly responsible for 4% of global CO2 equivalent emissions, and the current reduction rate of 0.7% per year is insufficient to meet net-zero targets.
“Genuine and authentic sustainability is the most important and interesting area of innovation for every drinks brand, bar, and restaurant worldwide,” said Jordan-Balmforth. ”That’s why we’ve created Avallen Solutions – to share everything we’ve learned about making drinks that don’t give the planet a hangover and accelerate the critically needed change.
“We must reject business-as-usual thinking, adopt long-term strategies with urgency, and work together with nature, farmers, and each other.”
Avallen Solutions offers three tailored packages for companies: Seed, suitable for small businesses; Blossom, for mid-sized companies, and Harvest, aimed at large companies.
“We have collaborated with some of the brilliant people we’ve met along our journey to put together a crack team dedicated to making the drinks and hospitality industries more sustainable,” said Etherington-Judge. “With experts in research, hospitality, environmental measurement, and marketing, we’re here to help revolutionise your business.”
Distributed by Mangrove Global, Avallen Calvados was founded in 2019 and is known for its eco-friendly production methods and commitment to environmental responsibility.
Earlier this year, Avallen shared its progress in a partnership with EcoSpirits, which has resulted in the planting of almost 1,000 trees in Indonesia since 2021.
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