Avallen and EcoSpirits share partnership progress

The sustainability-focused partnership between Avallen Calvados and EcoSpirits, established in 2021, has shared an update on its progress.

Distributed by Mangrove Global, Avallen Calvados is known for its sustainable practices, including climate-positive and bee-saving efforts.

In 2021, Avallen also set out to make its on-trade distribution more environmentally friendly by partnering with EcoSpirits in a closed-loop system that aims to eliminate single-use glass in the on-trade.

In addition, Avallen’s EcoSpirits sales have resulted in the planting of 982 trees and counting in partnership with Green Steps Group’s work in Indonesia.

Every time an EcoTote cycle runs through EcoSpirits’ global network, the company’s Forest Programme plants a new tree in areas affected by deforestation.

Green Step Group’s intelligent platform also enables brands and venues to calculate their carbon savings, highlighting how closed-loop distribution truly benefits the planet.

Avallen has proactively educated and engaged the wider industry, inspiring all who produce, drink, and sell to be part of the change.

On 20 May, World Bee Day, the brand donated £1 (US$1.30) to charities such as the Bumblebee Conservation Trust for every Avallen Appletini, or alternative Avallen cocktail, sold in participating venues worldwide.

In March this year, EcoSpirits partnered with Cointreau and SmartPour to create a co-branded dispense system to reduce overall waste.