Bemakers partners with Vetz apéritif
Italian apéritif brand Vetz will now work with Danish distribution platform Bemakers.
Vetz is an ‘all-natural’ apéritif made with botanicals, herbs and spices in the hills of Piedmont. The brand aims to ‘revolutionise the traditional concept of the apéritif’.
It recommends serving its product in a Spritz or with tonic, or to create a twist on a Negroni or Americano.
The name derives from ‘an affectionate term for friends in the Emilia-Romagna dialect’.
“We’re bringing something fresh and exciting to the market. In a world dominated by high-alcohol spirits, Vetz offers a refreshing alternative that’s light, flavourful, and naturally crafted,” said Alberto Corti, co-founder of Vetz.
“We’re so pleased to partner with Bemakers as we embark on an exciting new chapter for Vetz. This summer, we will focus on engaging with consumers both in local markets and online, building a movement.
“Together with Bemakers, we aim to elevate the apéritif experience, inspiring more people to enjoy #AperitivoEverywhere and fostering deeper connections.”
Vetz is currently available in Europe and select markets in Asia and Australia. The brand hopes to expand into the US and Latin America soon.
Bemakers has recently partnered with Ube Cream Liqueur, Radico Khaitan and Luchino Vodka to expand each brand’s distribution in Europe.
Earlier this month, the distribution platform expanded its operations in Sweden by establishing a warehouse to support its Systembolaget listing.
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