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International Beverage appoints MD for Larsen Cognac

International Beverage-owned Larsen Cognac has hired former Pernod Ricard executive Emmanuel Dokhelar as its new managing director.

International Beverage
L-R: Malcolm Leask and Emmanuel Dokhelar

International Beverage, the global arm of Bangkok-headquartered Thai Beverage, one of the biggest alcohol producers in Southeast Asia, purchased the Cognac brand from Anora last September in a deal worth €54.1 million (US$58m).

Joining International Beverage’s senior management team, the company said Dokhelar’s focus will be on strengthening the brand’s position in key Nordic markets, across the firm’s network of global distribution partners, with a specific focus on Asia.

Dokhelar said: “I am very pleased to be joining Larsen Cognac and International Beverage at this exciting and transformative time. These exceptional Cognacs are authentic, expertly crafted and with a wonderful story to tell the world, and there is so much potential to build their profile and market share in the future.

“I’m looking forward to working with their talented team to take this brand to the next stage in its development.”

Dokhelar’s experience spans two decades, including 12 years at Pernod Ricard where he was first global brand director for Mumm Champagne, and then marketing and business development director in Malaysia, and then in Thailand. His most recent role was as sales and marketing consultant for Champagne Bollinger.

International Beverage noted his experience in designing and delivering drinks brand strategies in emerging and developed markets across Europe, Southeast Asia and Latin America.

Malcolm Leask, who is International Beverages managing director, added: “A warm welcome to Emmanuel who will further strengthen our growing senior management team and ready us for the years ahead as we roll out our growth plans around the world.

“His global expertise and skillset make him the ideal candidate to spearhead the plans that we are developing for Larsen Cognac and we are looking forward to working with him in the months ahead.”

International Beverage also acquired New Zealand-based Cardrona Distillery for an undisclosed sum last year.

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