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International Beverage buys Cardrona Distillery
New Zealand-based Cardrona Distillery has been acquired by International Beverage for an undisclosed sum.
The acquisition includes the Cardrona Distillery and visitor centre near Wanaka in New Zealand’s Crown Range Mountains, as well as the producer’s portfolio of super-premium brands including Cardrona single malt whisky, The Reid Vodka, The Source Gin, and Rose Rabbit liqueurs.
Cardrona Distillery founder Desiree Reid, who will remain as managing director, said: “This is an exciting day for all of us at Cardrona Distillery. Building Cardrona has been a remarkable journey, made possible through the work and support of many, many people.
“I’m thrilled that International Beverage shares our belief in Cardrona’s quality and potential as we embark upon the next chapter of our story together.
“I look forward to working with their team to bring our spirits to more people in markets around the world in the future.”
The transaction follows International Beverages’ recent purchase of Larsen Cognac from Anora for €54 million (US$58m).
The deal is said to complement the company’s spirits portfolio, which includes Scotch brands Old Pulteney and Speyburn, and Caorunn Gin.
International Beverage will focus on investment in the distillery and maximising the potential of Cardrona’s brands in New Zealand, the UK and the US.
Malcolm Leask, UK managing director of International Beverage, added: “We are delighted to have Cardrona Distillery’s skilled team and exceptional craft spirits join our business.
“The team has done an excellent job in building Cardrona’s super-premium brands to date with so much integrity, quality and potential for the future. We are very much looking forward to working with them to build on their success within our international network, as we strengthen our premium spirits portfolio for the global market’.
Cardrona Distillery named Tom Sutton as its UK brand ambassador last year.
International Beverage is the global arm of Bangkok-headquartered Thai Beverage, one of the largest alcohol producers in Southeast Asia.