Tromba Tequila lands on London menu

Wine and spirits merchant Friarwood has secured a space for Tromba Tequila on the new menu at London cocktail bar Do Not Disturb (DND).

The bar, located at the Vintry & Mercer hotel in the City of London, has recently launched a menu inspired by the Prohibition era.

Tromba’s reposado expression can be found in the ‘Swanky’ cocktail, designed by DND’s bar manager Ciro Coticelli. Along with Tromba resposado, the drink’s other ingredients include Nixta corn liqueur, Ancho Reyes Verde, Chinotto Nero, chocolate and DND bitters, with a hint of CBD.

Coticelli further elevates the experience with palo santo wood smoke, which adds a ‘touch of theatre and aroma’.

Nelson Bernardes, spirits portfolio brands manager at Friarwood, said: “We are delighted to partner with DND at Vintry & Mercer – Swanky is a cocktail that exemplifies the artistry of modern mixology while paying homage to the rich history of cocktail culture.”

DND and its interiors are influenced by New York’s speakeasies of the 1920s. The Swanky cocktail will feature on its menu for a year.

Friarwood has also helped Tromba Tequila and Venezuelan rum brand Ron Carúpano find a place on the menu of Central London’s Ham Yard Hotel.

Last month, the company began distributing Tromba’s Cedano expression in the UK, created through the ‘Cedano process’, which includes custom distilling, an ‘innovative’ agave resting technique, and ageing in French Limousin oak casks.

Friarwood also distributes a coffee liqueur in the UK named Cafeto, which is made with Tromba Tequila – plus Portuguese aperitivo Per Se and German vodka Sash & Fritz.

Friarwood is looking to boost its spirits portfolio having expanded into the industry last year. Previously the company had only dealt with wine since its founding in 1967.

The Spirits Business spoke to managing director Ben Carfagnini about the move.