Creamy Creation: revolutionising cream liqueurs

At Bar Convent Berlin we met Creamy Creation, the leading B2B (business-to-business) cream liqueur developer and manufacturer, to discuss the countless possibilities for the category.

Founded in 1979, Creamy Creations boasts 44 years of expertise in making top-quality cream liqueurs to spec.

With production facilities in both the Netherlands and the US, the company prides itself on creating the highest-quality products with its clients.

The company’s experience, as innovation manager Jeroen Huiskes explains in our latest video, has given Creamy Creation unique insight into growth trends, which today include nostalgia, indulgence and growing off-premise consumption.

Creamy Creation is capable of creating a vast assortment of flavours and uses several base spirits, from whisky, Cognac, gin and rum to Asian spirits such as baijiu and shochu.

Its recent concepts even include a vegan line, made with real cream of coconut.

“It’s plant-based, vegan, allergy-free, even lactose-free,” notes Huiskes. “You can mix it with juice – such as pineapple juice to make a Piña Colada in a snap – but you can also mix it with hot coffee, which is very difficult for vegan products.”

For further information about partnering with The Spirits Business to create video content, contact either Richard Cochrane (richard.cochrane@thespiritsbusiness.com), Ryan Graves (ryan.graves@thespiritsbusiness.com), or Anthon Linton (anthon.linton@thespiritsbusiness.com).