Agitator Whisky arrives in Costa Rica

Charter Brands has partnered with distributor Premium Spirits to bring Swedish whisky Agitator to Costa Rica.

The company added Agitator to its portfolio earlier this year, with the Swedish distiller signed as its first ‘new world’ whisky.

Arkaitz Giménez, sales director at Charter Brands, said: “This launch marks a significant step in our journey in the Costa Rican market, which is enriched by a discerning clientele and a robust tourist influx, presenting a unique opportunity for distinctive brands like Agitator Whisky.

“Our partnership with Premium Spirits has been instrumental in navigating this landscape. The success we have seen with El Tequileño fuels our optimism for Agitator. Gerard’s [Van Andel, CEO at Premium Spirits] deep understanding of the market and his passion for quality spirits have been pivotal in our enjoyed success to date.”

Charter Brands has been busy growing its reputation as a spirits distributor lately – also landing deals for El Tequileño Tequila and Langley’s Gin in the Dominican Republic, Langley’s in the Netherlands, and partnering with Noble Coyote to bring the mezcal to new markets.

The relationship with Premium Spirits intends to further Charter Brands’ aim of turning Agitator into a ‘global player’.

Over the summer, the company helped bring the whisky into France, Poland and Ukraine.

Gerard Van Andel, CEO at Premium Spirits, also commented: “As the exclusive importers and distributors for the Costa Rican market, we believe in the exceptional quality and distinctive character of Agitator whiskies.

“We were attracted by Agitator as they present a bold and different proposition for our market, and also something new and audacious as it comes from Sweden, a country not traditionally associated with whisky production like Scotland, Ireland or USA.”