IWSR Drinks Market Analysis names new CEO

Julie Harris has been appointed as the new CEO of IWSR Drinks Market Analysis.

Harris takes over the position from Mark Meek, who has chosen to step down from the role and to take up a non-executive director position in the company.

IWSR Drinks Market Analysis sources data and intelligence for the global beverage alcohol market.

Harris, who joins IWSR from Comparison Technologies, said: “I am delighted to be joining the very talented team at IWSR at such an exciting stage in its evolution and to build on the phenomenal growth of the last few years.

“Mark leaves the company in fantastic shape and I look forward to working with our global teams to continue to develop new and exciting products for our valued clients.”

Meek helped IWSR deliver annual revenue growth of 20%. Under his leadership, the firm also developed a range of new products, including annual strategic consumer sentiment studies, which covered subjects such as e-commerce, no- and low-alcohol, and the impact of Covid-19.

Meek said: “I’m incredibly proud of what the IWSR team has accomplished since the management transitioned from our founder.

“The business has grown strongly, and we’ve considerably enlarged our talent base and product range. The future continues to look bright. So now, after nearly 10 years, I believe it is a great moment to hand over the reins of the business to the talented Julie Harris.

“I look forward to being part of the IWSR story as a non-executive and will give Julie all my support to ease her into the new role.”

Earlier this year, data from IWSR Drinks Market Analysis showed Tequila had overtaken American whiskey to become the biggest spirits category by volume in the US.