Latin Gin kicks off cocktail contest
Spanish brand Latin Gin has launched its cocktail competition in Barcelona with the prize of a trip to Miami.
The contest will see 10 ‘esteemed influencers’ work with bartenders to create cocktails at venues serving the brand’s gin, including Sky Fall, Bestial, Carpe Diem, Bolivar and Agua.
Consumers are encouraged to visit to participating venues during the competition’s run. The event will take place from this month (July) to August.
Each cocktail will be judged based on the engagement it receives on social media platforms, with likes and shares to play a crucial role in determining the points the serve receives.
Social media users can follow the journey of participants and engage with the posts.
For the grand finale, five contenders will present their cocktails before the top drink is declared the winner, and its creator will receive a trip to Miami.
Latin Gin is produced in the foothills of the Italian Alps. The brand’s range includes Latin Secco Gin, Latin Spice Gin, Latin Lover Strawberry and Rose Flavoured Gin, and Latin Beach Gin.
The gins are made with a blend of botanicals, including Italian lemons and strawberries, Ecuadorian passion fruit, rose, hibiscus and elderflower, Calabrian peppers, Brazilian limes, Tuscan juniper berries, and oranges from Argentina.
The brand’s gin collection launched in the UK in May, where it is available to purchase from Amazon UK for £44.99 (US$57) per 700ml bottle.
Last month, The Spirits Business compiled a list of the world’s biggest-selling gin brands, each selling more than one million nine-litre cases annually.
Last year, sister title the drinks business reported on the rise in gin distilleries in the UK, as reported by the Office of National Statistics.