Cazcabel Tequila arrives in US

Tequila brand Cazcabel has entered the US after securing distribution in several states, including California, New York and Kentucky.

The independent brand currently exports its range of products to more than 40 international markets, and this new distribution deal follows the brand’s introduction to the US in February this year.

The brand has ambitions to expand distribution to 35 states by 2024.

Cazcabel said the US was the ‘largest and most competitive market’ for Tequila, and therefore the area is said to be a ‘compelling focus’ for the brand.

Jeffrey Allen, chief operating officer of MS Walker, Cazcabel’s contracted partner for both New York and New Jersey, commented: “We are regularly inundated with new agave projects being pitched to us but when we were connected with the Cazcabel team the brand really caught our attention.

“The quality of the liquids across the range is excellent. The value for the customer and ultimately the consumer is hard to beat.”

Cazcabel said it has received a ‘highly positive’ reception from bars in the American market.

Notably, the states of Colorado, headed by state manager Melissa Ray, and California, supported by the Californian sales team, Drew Garrison and Josh Allen, have experienced ‘exceptional’ results, with the first year target having been met within a four-month timeframe.

By 2025, Cazcabel forecasts the US will be its largest export market.

Cazcabel’s range includes both a blanco and a reposado bottling, as well as the brand’s ‘playful’ flavoured expressions of Coconut, Honey, and Coffee. Various expressions were awarded Master medals in The Tequila & Mezcal Masters, and The Liqueur Masters.

Pricing in the US is around US$29.99 for Cazcabel Blanco, US$34.99 for Cazcabel Reposado, and US$27.99 for Cazcabel Honey, Cazcabel Coffee, and Cazcabel Coconut.

Cazcabel’s US team is led by managing partners Jeffrey Shows and Craig D’Eletto.

New appointments

With the continued growth and future aspirations of the brand, Chris Richards has been appointed to the new role of global marketing director, and is charged with growing the profile of the brand across markets.

“It is a hugely exciting time to be joining the brand,” Richards said, “with a truly unique opportunity to work together with the Vazquez family on the development of the new distillery with the mission of supporting local communities and continually improving the sustainability credentials of not only Tequila production but agave farming.

“This will ensure we’re well positioned to meet the increasing global demand for Tequila for years to come.”