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Jägermeister hosts festival takeovers
Liqueur brand Jägermeister has launched a series of summer activations at UK festivals to bring party-goers ‘the best night of their lives’.
The summer-long series of festival activations commenced over the weekend (10-11 June) at Manchester’s Parklife, where Jägermeister ‘immersed’ attendees into the brand with a custom ‘tattoo’ studio, which allowed attendees to temporarily mark the day.
It also hosted a ‘Berlin-style’ vintage photobooth, which allowed revellers to immortalise ‘the best night of their life’ and ‘make memories to last a lifetime’.
Peter Kennedy, head of digital, culture & events at Jägermeister, commented: “Jägermeister is excited to be taking festival fun to the next level this year by creating lasting memories with our consumers, with the launch of the temporary tattoo studio and Berlin style photobooth.
“We’re dedicated to creating the ultimate festival atmosphere and giving people the best night of their lives – an ongoing mission fundamental to Jägermeister’s DNA.”
The brand also hosted its own intimate stage, The Jägermeister Platz, which was headlined by house artist DJ Majestic and rapper Ivorian Doll.
The Parklife festival, aimed at Gen-Z attendees, had an equal gender line up – which the brand said was an ‘important detail’.
Jägermeister will also be present at Barcode, London Bridge (6 July), Nass, Bristol (6-9 July), Boomtown, Winchster (9-13 July), Boardmasters, Newquay (9-13 August), Bloodstock, Walton-On-Trent (10-13 August), and Sundown, Norwich (1-3 Sept).
The sponsorship of each festival forms part of Jägermeister’s continuing bid to ‘shake up the festival scene’ and rapidly grow its reputation as ‘the summer’s favourite ice-cold drink’.
At each activation, Jägermeister will also be serving ice-cold drinks at its own VIP area, equipped with its own Hubertus Circle bartender and VIP goodie bags containing portable chargers, bucket hats, sunglasses, and fans.
Jägermeister recently launched the sixth iteration of its Meister Hunter cocktail competition.