Jägermeister Meister Hunter competition returns for 2023

Mast-Jägermeister UK has opened entries for its 2023 Meister Hunter cocktail competition.

Running for its sixth year, the annual competition has asked bartenders to create a cocktail using a minimum of 25ml of Jägermeister, Jägermeister Cold Brew Coffee or Jägermeister Manifest.

Mast-Jägermeister UK brand ambassador Florian Beuren said: “The competition is about changing the perception of bartenders as it showcases Jägermeister from a different angle. Most people know Jägermeister as a shot, which is what we are, but also a lot of people don’t know that Jägermeister is a fantastic mixing spirit which is super versatile and adds layers of flavour to drinks and cocktails due to its 56 botanicals.

“The Meister Hunter competition was designed to send bartenders on a six-month journey where we get to showcase to the competitors the value of the brand as well as provide insight about the rich heritage and history of our German herbal liquor.

“Over the years the competition has grown, and we have created memories and friendships, which is fantastic as even though it’s a competition, we want the competitors to have a good time and give something back to the bartending community.”

Each entrant’s cocktail submission may contain a maximum of five ingredients, without garnish.

Entries must be made via Instagram and include a video or image of the cocktail, plus its name and specification. Posts must tag the Meister Hunter Instagram page @meisterhunter and use the hashtag #meisterhunter23.

Spot prizes, such as cash, bespoke bar tools, and bottles from the Jägermeister portfolio, will be awarded for the best creative pictures or videos submitted in the first round. Judges will be looking for high levels of work and effort put into the visual entries.

The deadline for entries is 10 July.

Successful applicants of the first round, all of which takes place online, will go through to the heats that will take place in Cardiff, Edinburgh, Manchester, and London in August.

As well as competing to be named Meister Hunter Champion 2023, entrants will also be contending to win a share of £4,500 (US$5,610) prize money, with first place winning £3,000 (US$3,740), second place taking home £1,000 (US$1,246) and £500 (US$623) for third place.

Carrie Smith, Meister Hunter 2022 winner, said: “Meister Hunter was the most fun competition I have ever competed in. The whole experience taught me so much and I was made to felt like joining a family. The whole competition also spurred my love for Jägermeister even more.”

The 2023 finals will be hosted in London this autumn.