Mintis Gin enters Austria
Italian gin brand Mintis has launched in Austria through a distribution partnership with In Good Spirits.
Now distributed in more than 27 countries, Mintis Gin is hand-made using Italian mint from Pancalieri, known for its ‘fresh aroma’ and well-ripened fruits, according to the brand.
“With Mintis Gin we want to bring to the market a new style of gin with the freshness of mint — the world’s most-popular herb and the third most-popular flavouring ingredient in the world,” said Mintis Gin co-founder Stepan Stanek.
“We are very happy that after the successful launches in many other markets, we can bring the freshness of mint also to Austria with our new partner In Good Spirits.”
Mintis’ portfolio comprises four expressions: Originale, Clementine, Amarena Cherry, and Blackcurrant.
Each bottling is made without added sugar or colours, and all are vegan-friendly.
The gins are presented in custom-made bottles inspired by fresh mint bunches, and the vessels are said to ‘reinforce the value of the gins’.
Florian Schertler, managing director, In Good Spirits, commented: “The gin market is very competitive, but the gin demand is still very high. So we were looking for some different gin with unique selling proposition for our off-trade and on-trade customers. Mintis Gin, with its key botanical and outstanding packaging is what we were looking for.”
Mintis recently launched in Bulgaria with beverage supplier Cherry Picking, and in Croatia with Valentic Drinks.
Exports of British gin were recently revealed to have bounced back by more than a third in 2022, despite “ongoing challenges”.
The brand won two Gold medals in The Gin Masters 2022 blind tasting.
The deadline for entries into this year’s Gin Masters competition is approaching.
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