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Eccentric Spirit Co secures Tesco deal

Welsh spirits company Eccentric Spirit Co has gained supermarket listings for two of its brands in more than 50 Tesco stores across Wales.

Cardi Bay
The brand’s bottles feature distinctive labels and ‘dog tag’ details

The brand’s Cardi Bay Vodka and Black Batch Rum, which are produced by Welsh distillery In the Welsh Wind, are now available in more than 50 Tesco stores across the country.

It is the first major retail partner for Eccentric Spirit Co, which was acquired by the Cardigan-based distillery in March 2020.

Since then, the brand has undergone ‘a major redesign’, including distinctive new labelling and its new ‘dog tag’ bottle design.

Distillery sales and export manager Dan Jones said: “As a business, which has seen everyone hands-on with the brand, we couldn’t be more excited to be partnering with Tesco.

“It will allow the Eccentric Spirit Co community to access our products easier and gives the brand a real platform to shout about our distillery and our award-winning range.”

Tesco Wales buyer Nathan Edwards is ‘confident’ Cardi Bay Vodka and Black Batch Rum ‘will prove a hit’ with Tesco customers across Wales.

He said: “We’re always on the hunt for exceptional products made by Welsh suppliers and these Eccentric Spirits Cardi Bay Vodka and Black Batch Rum tick all the boxes.

“We’re delighted to be the first to market, selling the vodka and rum in Tesco stores across Wales and hope our customers love the new spirits as much as we do.”

Cardi Bay Vodka is available at 54 Tesco stores, while Black Batch Rum can be purchased from 58 Tesco stores across Wales, including in Cardiff, Swansea, Haverfordwest, Llandrindod Wells, Cardigan, Aberystwyth, Welshpool, Wrexham, Caernarfon, and Abergele.

Cardi Bay Vodka was launched in 2022 and is the first flavoured vodka to be produced by the company. It won a Master medal in The Vodka Masters 2022 in the Flavoured/Infused Vodka category.

The vodka, which takes its inspiration from Welsh gorse, is said to be deliciously smooth and infused with hints of vanilla and coconut. It will retail for RRP £30 (US$37.55).

Black Batch Rum was a new addition to the range when it was relaunched in 2020.

It features Guyanese white rum which is aged in heavily charred American oak casks, creating a rum that is lightly spiced with orange, cinnamon and cloves.

The rum secured a silver medal at The Rum & Cachaça Masters 2023. It will also retail for £30.

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