Whitley Neill debuts watermelon and kiwi-flavoured ginBy Nicola Carruthers
Halewood Artisanal Spirits has expanded its Whitley Neill gin range with the launch of a limited edition watermelon and kiwi flavour.
The new expression has notes of watermelon sorbet, zesty lime and ‘tart tropical citrus notes of kiwi’, followed by a finish of liquorice root and piney juniper.
The Watermelon and Kiwi bottling is available to buy from Tesco. Halewood and the UK supermarket chain have partnered on a promotion that will provide shoppers who buy a 700ml bottle of Whitley Neill Rhubarb & Ginger with a free 5ml sample of the new flavour.
Kelly Coughlan, international marketing manager for white spirits at Halewood Artisanal Spirits, said: “The flavoured gin category is showing no sign of slowing down, and with its on trend, fruity flavour combination we’re confident that Watermelon and Lime will be a success with gin lovers.
“It’s great to be working with the team at Tesco on a really exciting launch plan too, which incorporates a new, bespoke hitchhiker activation which is a great way of driving trial and encouraging incremental purchases of the wider Whitley Neill range.”
The new variant is recommended served with Indian tonic water, lemonade or soda water, and garnished with fresh mint and watermelon.
Bottled at 43% ABV, Whitley Neill Watermelon and Kiwi is priced at RRP £26 (US$36) per 700ml bottle.
In November 2020, Halewood Artisanal Spirits unveiled a £1.4 million (US$1.8m) campaign for Whitley Neill gin to bolster brand awareness before Christmas.