Moskovskaya hires global brand director
Amber Beverage Group (ABG) has appointed former Diageo employee Claire Li as the global brand director for Moskovskaya Vodka.
Li will head up Moskovskaya Vodka with 15 years’ experience in international marketing, having worked with leading luxury and premium brands.
Li has worked with Diageo for a decade, most recently as Johnnie Walker’s global marketing manager.
She was also senior brand manager for Ketel One Vodka.
Li said: “I am thrilled to be joining ABG on this journey of growth acceleration for the Moskovskaya brand and I look forward to learning from the passionate and ambitious people who have been instrumental in building this impressive business.
“We have an exciting challenge before us to drive vibrancy back into the vodka category, with Moskovskaya at the forefront.”
Last year, the vodka brand launched a limited edition bottle to support Ukrainian people.
Pepijn Janssens, chief marketing officer of ABG, added: “We warmly welcome Claire to the team.
“Our Moskovskaya Vodka brand has an ambitious growth target. I am confident that her experience, combined with her understanding of building long-lasting brand legacies, will help us to deliver this goal.”
In May last year, Amber Beverage Group reported ‘strong’ double-digit growth in its 2021 fiscal year as Tequila sales soared.