Sir Edmond gains Danish distributionBy Nicola Carruthers
Gin brand Sir Edmond has secured a new distribution agreement in Denmark as part of its global expansion plan.
The Bourbon vanilla-infused gin brand has teamed up with marketing, sales and distribution firm Conaxess Trade Denmark.
Conaxess Trade operates in Denmark, Sweden, Norway, Finland, Austria and Switzerland.
The brand will be available in the Danish market from 1 January 2023. It marks Sir Edmond’s expansion in the Nordics, where it is currently available in Sweden.
Richard Witters, international sales manager for the gin brand, said: “Together with Conaxess Trade Denmark, an incredible partner, we are thrilled to have availability in the Danish market, making Sir Edmond Gin available throughout the country.
“We are extremely excited to widen availability for our Danish consumers. This increased distribution is part of a long-term trend marking Sir Edmond’s growth throughout Europe and beyond.”
The gin producer said the partnership would allow it to ‘serve Danish cocktail lovers with our surprising flavour combination and carefully crafted gin’.
The deal is the latest in Sir Edmond’s expansion plan across Europe in 2022, following similar agreements in Italy, Slovenia, Croatia, Greece, Hungary and Slovakia.
The company teamed up with travel retail company Gebr Heinemann to make its flagship bottling available in major European airports during the summer.
In September this year, Sir Edmond entered the Canadian market through a listing with the Liquor Control Board of Ontario (LCBO).
Learn more about Sir Edmond Gin through this profile of the brand.