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London Essence secures UAE distribution
The London Essence Company has launched its range of premium mixers and tonics in Dubai.
The luxury drinks company is now providing five of its most popular mixers to top restaurants and bars in the Middle East, including its Indian Tonic Water, Blood Orange & Elderflower Tonic Water, Soda Water, White Peach & Jasmine Crafted Soda, and Delicate Ginger Ale.
“We are thrilled to be launching in the Middle East and bringing our exquisite mixers to even more markets,” commented Ian Bullock, commercial lead, Middle East.
“Our unique approach to crafting mixers is what makes us stand out. Light and elegant, we understand what consumers are looking for, whether that’s a delicious cocktail, a refreshing drink or a night to remember, and we are excited to work with luxury bars and restaurants to help them deliver an unforgettable experience.”
The mixers are being distributed in the UAE by Dubai Refreshment Company.
To mark the brand’s arrival into the Middle East, London Essence hosted a launch party at Dubai’s Maya Bay Restaurant this week for key people in the hospitality industry, including London Essence brand ambassador Danilo Pozone.
Crafted from botanical essences with the purest flavours, London Essence seeks to help luxury venues deliver an elevated experience for their guests.
Earlier this year, the company expanded its portfolio with the addition of a Pink Grapefruit Soda and a Crafted Lemonade.
The brand also named Kirsten Jarin as its new brand ambassador for Great Britain last month.