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Bacardi shakes up team to boost growth

Grey Goose owner Bacardi has reshuffled its North America team to ‘drive future growth’.

Bacardi portolio
Bacardi is the owner of Bacardí rum

The new appointments, covering executive vice-president, regional president of North America, and global chief financial officer, will be implemented from 1 April 2023.

“We believe in investing in our people at Bacardi and growing from within,” said Mahesh Madhavan, chief executive officer of Bacardi.

“It is important that our people see a vision for their success along with that of the company. We are committed to creating new opportunities for our talent that enable them to learn from and bring value and new perspective to our business.”

Bacardi has named Pete Carr to lead its global commercial growth efforts as the firm’s executive vice-president and global growth officer.

Carr will be responsible for commercial excellence and strategy, as well as route-to-market models, digital commerce, and on-trade relationships.

Previously, under Carr’s leadership, Bacardi introduced a new model for national spirits distribution in the US and propelled investment in digital commerce in the region to power this growing channel for spirits sales.

Meanwhile, Tony Latham, who is currently the global chief financial officer, will take over as the regional president of North America.

Latham’s last three years as chief financial officer mean he is ‘well versed with the commercial, organisational, and route-to-market aspects’ of North America, the company said.

Albert Vila Tarres will take Latham’s place as global chief financial officer.

Tarres previously worked as chief financial officer for the regions Latin America, Western and Eastern Europe, and North America.

Tarres was described as a ‘valuable partner’ to the family-owned business, with ‘expertise across markets’.

He will be responsible for overseeing global finances for the company.

“I am confident that Bacardi will continue in its path of robust growth with Pete, Tony, and Albert fuelling success in their roles and navigating our teams toward critical milestones in our vision for the future,” added Madhavan.

Bacardi recently promoted Ned Duggan to the role of chief marketing officer and president of global brands, following the retirement of John Burke.

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