Mount Gay sponsors Cowes Week
Rémy Cointreau-owned Mount Gay Rum has been named as the official sponsor of Cowes Week, which will take place from 30 July to 5 August.
The Barbadian rum brand will be bringing its five flagship rums to the sailing regatta, to be hosted on the Isle of Wight. The five expressions include Eclipse, Black Barrel, XO, 1703 Master Select and Andean Oak Cask.
Both competitors and visitors will be able to enjoy the rums at the brand’s dedicated Mount Gay Bar in the Regatta Village on The Parade and at various venues throughout the town.
Known for its shoreside festival atmosphere, Cowes Week will kick off on Saturday 30 July with the Competitors Opening Party, for which Mount Gay will also be a sponsor.
Taking place in the Event Centre at Cowes Yacht Haven, the party is free and exclusive to competitors, and a ‘Caribbean vibe’ will be brought to town with live music and Mount Gay cocktails.
The first 500 ticket holders to arrive will be presented with a Mount Gay Red Cap, which is “a symbol of accomplishment in the sailing community”, according to Mount Gay Rum brand manager George Neep.
“The Mount Gay Rum brand has a very strong connection with the sailing community and is a favourite amongst the sailors,” Neep continued. “From a thirst-quenching Black Barrel Daiquiri after the race to a Mount Gay XO on the rocks at the Captain’s briefing, the Mount Gay Rum brand is always there. We are very proud to be a main sponsor for this wonderful regatta and look forward to many more years of partnership”
Laurence Mead, Cowes Week Regatta director added: “We are so pleased to welcome Mount Gay back as a sponsor of Cowes Week, and as sponsor of our opening party. Last year‘s event was a great success and working with Mount Gay Rum we plan to step it up this year.
“An exciting day’s racing, hundreds of sailors, a great party and Mount Gay Rum – I can’t think of a better way to spend a Saturday evening.”