Tito’s expands global presenceBy Alice Brooker
American vodka brand Tito’s has increased its availability with the appointment of new distributors in Georgia, Azerbaijan, and Kyrgyzstan.
In Georgia, the vodka will be represented by Tbilisi-based distributor GD Alco, which also manages brands such as Jameson Irish whiskey, Chivas Regal Scotch whisky, Tennessee whiskey Jack Daniel’s, and Jägermeister liqueur.
Irakli Dolidze, business development manager at GD Alco, said: “This delicious and high-quality vodka is sure to be a hit with our customers, and we are confident it will be a valuable addition to our product line-up.”
Tito’s has also appointed Avrora Group in Azerbaijan, a ‘leading distributor’ in food and beverages for the region, which is also responsible for Pernod Ricard and Brown-Forman’s portfolios.
Additionally, in Kyrgyzstan, Tito’s will be available via Bishkek-based Siberia Trade.
The vodka brand expanded its European presence earlier in 2022, securing new distribution deals in Belgium, Luxembourg, Denmark, Finland and Norway.
“It’s a testament to the growing international consumer appeal of this brand that top distributors and wholesalers across the globe are eager and excited to represent Tito’s Handmade Vodka in their respective markets,” added John McDonnell, managing director, international, at Tito’s Handmade Vodka.
Last year, the brand created a limited edition empty refillable can to give consumers the opportunity to make their own hard seltzers.
The brand also recently revealed at the TFWA World Exhibition & Conference that Tito’s is now available in Iraq, as well as in Montenegro duty free.