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Molinari signs deal with Britvic Teisseire

Sambuca brand Molinari has partnered with soft drinks company Britvic Teisseire International to launch the latter firm’s products in Italy.

Family-owned Molinari will add London Essence tonics to its portfolio

The deal will see the release of Britvic Teisseire’s line of London Essence tonics, its capsule collection of Britvic tonic waters and its Mathieu Teisseire syrups in the Italian market.

“We are so proud of this partnership that adds brands of considerable strategic importance to our portfolio,” commented Mario Molinari, managing director.

“It is in fact a range that includes brands with a strong brand awareness and presence, with premium positioning and a long-standing heritage that makes it possible for us to expand our offer in categories that are finding a burgeoning demand, and at the same time offer our clients an excellent level of service.

“We cannot deny how proud we are that global groups with turnovers in the billions rely on our know-how and the success of our distribution network on the Italian market.”

The agreement aligns with the Italian firm’s goal of adding product categories to its portfolio.

Distribution began on 1 April through all channels.

“We are extremely excited to announce the partnership for the distribution of our global premium brands with Molinari, a company with a uniquely widespread distribution network on Italian territory and such an important heritage,” said Gurdeep Dhaliwal, head of sales, on-trade premium, Nordics, Europe & India for Britvic Teisseire International.

“We are certain that this agreement will guarantee important successes for both companies and a brilliant future together.”

In 2020, the Molinari marked its 75th anniversary with a limited edition bottle.

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