Cardi B’s Whipshots unveils party gameBy Alice Brooker
Rapper Cardi B’s vodka-infused whipped cream Whipshots unveiled a branded game to mark Valentine’s Day.
Cardi B teamed up with consumer goods firm Starco Brands to launch Whipshots in three flavours in December 2021.
To mark Valentine’s Day yesterday (14 February), the new game Whipster was released with an aim to enhance parties, gatherings and date nights.
Whipster can be played on whipshots.com, where consumers will be directed to a virtual spinner board. Players must spin a ‘Whipster spinner’, which lands on a body part. The rules dictate that whipped cream is then sprayed in the assigned area for another player to lick off.
“After the successful launch of Whipshots, we are excited to launch Whipster for all to enjoy,” explains David Dreyer, chief marketing officer of Starco Brands.
The brand said the game would add ‘indulgence and laughter to an adventurous night in’.
“It’s a widely unique and cutting-edge way to experience the fun and engagement of Whipshots. Grab your partner or friends, spin it, and see where the night takes you,” Dreyer added.
A physical Whipster kit has also been created, which includes two bottles of vodka-infused whipped cream, a Whipster spinner board, and a recipe card for a Whipster Strawberry Siren cocktail.
Consumers can also participate by using a Whipster AR filter on Instagram. The Whipster kit is yet to be released in retail outlets.
Made with ultra-premium vodka, Whipshots is available in three 10% ABV flavoured varieties: vanilla, caramel and mocha.
The vodka-infused whipped cream is available in 50ml (US$5.99) and 200ml (US$14.99) bottles.
Earlier this month, the brand expanded its Whipshots into US retail. It is now available in Whipshots is available to buy from Go Puff, Bevmo, Liquor Barn, and Total Wines and Spirits, across California, Colorado, Washington and Florida. Further regions will be added on a monthly basis.