Ginato launches Christmas campaignBy Alice Brooker
Italian gin brand Ginato has unveiled its global Christmas campaign, which will be rolled out through social media and online advertising.
The campaign is inspired by an Italian Christmas, presenting images and videos of Ginato gin cocktails, including: the Pomegranate Gin and Tonic; the Pinot Grigio Festive Fizz; the Melograno Gin and Tonic; and the Clementine Orange Gin Spritz.
Videos are set to Christmas-themed piano music, and display Ginato cocktail recipes for consumers to craft at home.
Ginato gin uses a spirit made from Pinot Grigio grapes grown in Italy’s northern wine regions as its base. The expressions’ ‘bright and balanced’ flavours derive from juniper sourced from Tuscany and citrus from southern Italy.
The gin range comprises: Melograno, flavoured with Barbera grapes and Sicilian pomegranate; orange-flavoured Clementino; pink grapefruit-infused Pompelmo; and lemon-flavoured Pinot Grigio. Each bottling clocks in at 43% ABV.
The debut of the Christmas campaign follows the brand’s expansion this year, in countries including Germany, the Netherlands, Israel, Australia and South Africa.
The brand is distributed by Kirker Greer Spirits, which recently named Duty Free Global as its global travel retail partner.