Patrón debuts Paloma Week
Bacardi has partnered with bars across the UK to offer Patrón Tequila-based Paloma cocktails from 23 to 30 August.
Bars in London and Manchester will take part in the UK’s first Patrón Paloma Week at the end of August. The venues will offer their own take on the Tequila-based serve, alongside complimentary food pairings on select evenings.
The venues in London taking part include: Hacha, Café Pacifico, Homeboy, Annabel’s, Satan’s Whiskers, Maison Bab and London Cocktail Club in Bethnal Green.
In Manchester, participating bars include: Freight Island, Ducie Street Warehouse, Motley, Crazy Pedros, El Capo, Washhouse, Cottonopolis, and Luck Lust Liquor and Burn.
Furthermore, the brand will offer more than 3,000 free Palomas through UK nightlife app Dusk. London-based drinkers can get a complimentary Paloma at Barrio (Soho, Shoreditch, Brixton and Angel), Kosmpol (Chelsea) and The Lost Alpaca (Covent Garden).
Bacardi will provide bars with social media assets to help them promote the event, as well as Patrón Paloma kits featuring grapefruit squeezers, fruit crates and Himalayan pink salt.
“The Tequila category is on fire right now – and the Patrón Paloma is particularly hot,” said Claire Presland, brand director for Patrón in Western Europe and Australia.
“It’s the perfect time to tap into this growing trend with our first-ever Patrón Paloma Week, and it’s fantastic to be supporting our partner bars with the tools they need to make the Paloma a real hit on their cocktail menus.”
The new activation is part of Bacardi’s ongoing #RaiseYourSpirits initiative, which seeks to help on-trade partners drive revenues and footfall as they reopen after the pandemic.
Earlier this month, the Tequila brand named the top 10 UK finalists who will progress to the next stage of the Patrón Perfectionists Cocktail Competition 2021/22.