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Tequila Herradura debuts first global campaign

Brown-Forman has launched its first global marketing campaign for Tequila Herradura, called Extraordinary Awaits.

Extraordinary Awaits is the first global campaign from Tequila Herradura

The campaign was created in partnership with advertising agency Energy BBDO.

Extraordinary Awaits features a 30-second film, which centres on a woman as she navigates a ‘stale’ party.

The character then chooses to make a cocktail with Tequila Herradura, which leads to an evening of ‘colour, energy and movement’.

CGI effects are used throughout the advert to create surreal effects, such as a painting melting into the floor and a Roman bust dancing on camera.

The music accompanying the advert was created in partnership with Squeak E Clean Studios.

Mia Simpson Culp, managing director, Tequila Herradura, said: “With over 150 years of Tequila production under our belts and credited with creating the reposado and extra-añejo categories, Tequila Herradura has always been extraordinary.

“With our new extraordinary brand campaign, we’re inviting consumers to raise a glass this summer as we bring out what is extraordinary in all of us.”

For the latest marketing news, take a look at the top 10 marketing initiatives launched last month.

Click the video below to watch Tequila Herradura’s Extraordinary Awaits campaign. 

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