Tequila Herradura debuts first global campaign

Brown-Forman has launched its first global marketing campaign for Tequila Herradura, called Extraordinary Awaits.

The campaign was created in partnership with advertising agency Energy BBDO.

Extraordinary Awaits features a 30-second film, which centres on a woman as she navigates a ‘stale’ party.

The character then chooses to make a cocktail with Tequila Herradura, which leads to an evening of ‘colour, energy and movement’.

CGI effects are used throughout the advert to create surreal effects, such as a painting melting into the floor and a Roman bust dancing on camera.

The music accompanying the advert was created in partnership with Squeak E Clean Studios.

Mia Simpson Culp, managing director, Tequila Herradura, said: “With over 150 years of Tequila production under our belts and credited with creating the reposado and extra-añejo categories, Tequila Herradura has always been extraordinary.

“With our new extraordinary brand campaign, we’re inviting consumers to raise a glass this summer as we bring out what is extraordinary in all of us.”

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Click the video below to watch Tequila Herradura’s Extraordinary Awaits campaign.