Top 10 spirits launches in May 2021

9th June, 2021 by Kate Malczewski

Jim Beam Canned Highballs

Bourbon brand Jim Beam tapped into the RTD trend with two new canned Highballs.

The Jim Beam Classic Highball brings together Jim Beam Bourbon, seltzer and a hint of citrus. Meanwhile, the Jim Beam Ginger Highball is a mix of the brand’s Bourbon and ginger ale.

At 5% ABV, the new serves aim to provide a ‘refreshing, convenient alternative to beer’.

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