Top 10 most valuable spirits brands in 2021

7th June, 2021 by Kate Malczewski

6. Jack Daniel’s

Jack-Daniel's

2021 value: US$3.39bn

2020 value: US$4.09bn

% change: -17.2%

2020 position: 5

Tennessee whiskey Jack Daniel’s saw its ranking slip one spot this year, sitting at sixth place. Owned by Brown-Forman, the brand ushered in a new master distiller in October 2020 and introduced a new marketing campaign to reclaim its declining sales.

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