Top 10 most valuable spirits brands 

18th August, 2020 by Owen Bellwood

Research firm Brand Finance has revealed its ranking of the world’s most valuable spirits, which is once again dominated by Chinese powerhouses. Here, we count down the top 10.

Brand Finance has announced its ranking of the most valuable spirit brands

The annual report from Brand Finance outlines the most valuable spirit brands in the world.

To calculate the value of each brand in the report, Brand Finance analysed the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand Finance also investigated the revenue forecast for each company and the royalties that it could gain by selling its assets.

Despite the challenges facing the industry in 2020, four of the 10 most valuable spirits brands in the report have seen their value increase.

Chinese spirits dominated the top three in this year’s Brand Finance Spirits ranking, while global brands such as Jack Daniel’s and Bacardi also grabbed a spot on the list.

Brand Finance also noted that the world’s most valuable alcoholic drinks brands could cumulatively lose up to US$33 billion in value as a result of the Covid-19 pandemic.

Click through the following pages to find out the top 10 most valuable spirit brands of 2020, according to the Brand Finance Spirits 50 ranking. 

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