Top 10 most valuable spirits brands in 2021

7th June, 2021 by Kate Malczewski

8. Smirnoff

Smirnoff vodka

2021 value: US$3.169bn

2020 value: US$3.32bn

% change: -4.5%

2020 position: 8

Vodka brand Smirnoff’s ranking remains unchanged from last year, though its value dropped by 4.5%. In 2021, the Diageo-owned vodka launched a pink lemonade variant in the US, as well as a pink lemonade-flavoured version of its Smirnoff Ice RTD.

Leave a Reply

Subscribe to our newsletter