Top 10 most valuable spirits brands in 2021

7th June, 2021 by Kate Malczewski

10. Johnnie Walker

2021 value: US$2.4bn

2020 value: US$4.04bn

% change: -40.5%

2020 position: 6

Diageo-owned Johnnie Walker dropped four places in this year’s Brand Finance report. The whisky brand recently launched its biggest sustainability drive to date in partnership with bartender Ryan Chetiyawardana, aka Mr Lyan.

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