Top 10 most valuable spirits brands in 2021

7th June, 2021 by Kate Malczewski

1. Moutai

2021 value: US$45.333bn

2020 value: US$39.332bn

% change: +15.3%

2020 position: 1

Chinese baijiu brand Moutai, produced by Kweichow Moutai, defended its number-one ranking for another year by delivering a 15.3% growth. Last week, auction house Sotheby’s opened bidding on 24 rare bottles of Moutai, the most valuable Moutai lot the auctioneer has offered to date.

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