Top 10 most valuable spirits brands in 2021

7th June, 2021 by Kate Malczewski

Research consultant Brand Finance has released its annual ranking of the world’s most valuable spirits. In a difficult year, even the biggest of brands suffered losses – but a few giants managed to flourish. Here, we reveal the top 10.

Most valuable spirits brands

Chinese baijiu brands made a strong showing in this year’s ranking of most valuable brands

In its yearly report, Brand Finance determines the value of each brand’s earnings related to its reputation, controlled through licensing rights. The firm also considers historic revenues, equity analyst forecasts and economic growth rates in its calculations, arriving at a figure that represents the overall value of the brand.

In 2021, the 10 most valuable players in the global market remained the same as in 2020’s ranking, though several brands saw their positions fluctuate.

And though the past year presented major obstacles for the spirits industry, the total value of the world’s 50 most valuable spirits brands climbed 5% to US$135.9 billion in 2021.

Meanwhile, four of the top 10 brands were able to increase their value year on year, and Chinese baijiu brands continued to thrive in 2021, gaining an even stronger foothold by securing the top five spots in the report.

Click through to discover the top 10 most valuable spirits brands of 2021, according to the Brand Finance Spirits 50 ranking.

Leave a Reply