The 10 best-selling world whisky brands

30th June, 2021 by Kate Malczewski

With consumer interest in whiskies from the US, Japan, Canada and Ireland rising, we count down the brands that sold the most cases in 2020.

The demand for world whisky has been bolstered by the Highball trend

The Covid-19 pandemic provided a challenging backdrop for world whisky brands last year, further complicated by developments in individual categories.

In the US, many whiskey producers suffered losses due to damaging tariffs, which may soon be resolved. Japanese whisky makers also faced uncertainty as the Japan Spirits and Liqueurs Makers Association set out new guidelines for the category in the interest of transparency, leaving some wondering if more regulation could stifle growth.

There are bright spots, however – the thirst for whiskies from beyond Scotland has grown in recent years, with the interest in Highballs, whisky-based RTDs and other long serves leading the way.

We examined the data in our 2021 Brand Champions report to show how producers around the world fared through it all.

Click through the following pages to discover the top 10 best-selling world whisky brands of 2020, listed in order of their nine-litre-case sales.

Data listed is to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2021 report.

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