Saigon Baigur Dry Gin enters EuropeBy Nicola Carruthers
Vietnamese brand Saigon Baigur Dry Gin has agreed a distribution deal with Silverbogen in Switzerland and Germany.
Saigon Baigur’s launch in Europe also marks the brand’s first expansion outside of Southeast Asia.
Switzerland and Germany have been described as ‘key markets’ for the gin brand.
Saigon Baigur was founded in 2020 and claims to be the first gin from Ho Chi Minh City in Vietnam.
Founder Jochem Lisser said: “Silverbogen’s deep understanding of the Swiss and German markets combined with their large distribution network will enable Saigon Baigur Dry Gin to be available nationwide in both countries.
“We are very excited that Saigon Baigur will now be available in these markets and that we can share our Vietnamese spirit with gin drinkers in Europe.”