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Amber Beverage names travel retail partner in US

Luxembourg-based Amber Beverage Group has appointed Huber Brands as its distributor in the US travel retail market.

Kah Tequila range
Amber Beverage Group is seeking to expand Kah Tequila in the US

The agreement between Amber Beverage Group (ABG), producer of brands such as Moskovskaya vodka and Rooster Rojo Tequila, began in September.

The partnership will now be expanded in a bid to boost the group’s presence in the US. Huber Brands will act as the firm’s distributor for travel retail and duty free across the States.

Angela Bosco, Amber Beverage Group’s US brand director, said: “This is a really exciting opportunity for Amber Beverage Group to continue to expand our footprint in the US through travel retail.

“Vodka and Tequila perform very well in this market and we are especially excited to introduce Kah Tequila, which we believe will continue to thrive.”

The deal will cover Amber Beverage Group’s core brands, including Kah Tequila, Riga Black Balsam herbal liqueur, Cross Keys Gin, Rooster Rojo and Moskovskaya.

Rooster Rojo launched in the US this year through distributor Pacific Edge Wine and Spirits.

Huber Brands president Veronica Huber added: “We are excited about this partnership with Amber Beverage Group and the opportunity to represent and expand their prestigious global brands in the US.

“I look forward to a bright future with ABG and our partners in the US cruise ship, airport, airline, diplomatic and border industries.”

At the end of 2020, Amber Beverage restructured its US business and paid dividends. The US market is key to the group, which has appointed several new distributors in the States.

Amber Beverage Group saw organic sales increase by 11% last year, boosted by its strong presence in the Baltics.

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