Whitley Neill launches gooseberry-flavoured gin

8th January, 2020 by Nicola Carruthers

Halewood Wines & Spirits has expanded its Whitley Neill gin range with the launch of a gooseberry-flavoured expression.

Whitley Neill Gooseberry Gin is targeting gifting occasions such as Valentine’s Day and Mother’s Day

Whitley Neill Gooseberry Gin is the brand’s first limited edition expression and will launch in February 2020. The producer expects the gin to be a “big seasonal hit” this spring, particularly for gifting occasions such as Valentine’s Day and Mother’s Day.

Said to celebrate the “flavoursome fruit of the British countryside”, the expression has cinnamon, fresh pear and apple on the nose, undertones of vanilla and white pepper on the palate, followed by a “well-rounded finish, with hints of sweetness and spice”.

Leanne Ware, white spirits director at Halewood Wines & Spirits, said: “This limited edition Whitley Neill Gooseberry Gin is the result of in-depth market data highlighting that consumers are demanding even more flavour innovation from the gin category.

“Whitley Neill’s extensive portfolio of premium flavours has resulted in a loyal following around the world in the on- and off-trade, so we’re perfectly placed to raise the bar with this exciting limited release that delivers again on taste, flavour and design.”

The 43% ABV gin comes in a green bottle decorated with illustrations of gooseberry bushes.

Whitley Neill Gooseberry Gin is priced at £26 (US$34) per 700ml bottle and is initially available to buy from UK supermarkets Morrisons, Sainsbury’s and Asda.

In September 2018, Halewood Wines & Spirits rolled out a new bottle design across its Whitley Neill gin range.

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