Ten new ready-to-drink brands to try

28th January, 2021 by Nicola Carruthers

The ready-to-drink category is surging thanks to consumer demand for convenient formats and low-alcohol serves. We look at some of the most promising innovations from the last 12 months.

Ready-to-drink products

Canned products made with coffee, rum and vodka are among some of the latest RTD launches

The ready-to-drink (RTD) category is poised to be the only beverage alcohol sector to see growth in 2020, with volumes forecast to increase by 43%, according to IWSR Drinks Market Analysis. It was the fastest‐growing alcohol segment in 2019, and is forecast to remain the fastest‐growing sector over the next five years.

Meanwhile, data from Nielsen revealed that the RTD spirits category grew by 142% in 2020 and is predicted to be worth an estimated US$1.2 billion this year.

Over the last 12 months, we’ve seen an influx of new entrants into the category, including East London Liquor Company, Spanish liqueur Licor 43 and Scotch brand Haig Club.

Whisky drinkers can enjoy a bottled Old Fashioned or a Scotch and tonic, while liqueur fans can sample fruit-flavoured offerings from De Kuyper.

Click through the following pages for our roundup of the latest product launches in the ready-to-drink category over the past year. 

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