Haig Club Scotch whisky launches RTD rangeBy Melita Kiely
Diageo-owned Haig Club single grain Scotch has created a range of ready-to-drink (RTD) cans in partnership with David Beckham.
The pre-mixed range comes in two flavours: Haig Club Clubman mixed with root ginger ale and lime, and Haig Club Clubman mixed with crafted cola.
Bottled at 5% ABV, the Haig Club RTDs are available to purchase from Tesco stores in the UK priced at RRP £2 (US$2.50) per 330ml can.
The crafted cola flavour is also available from Sainsbury’s stores now, while the root ginger ale and lime variant will become available from September. Spar stores are currently selling the Crafted Cola expression, and Waitrose will stock both flavours from July.
David Beckham, Haig Club’s global business partner, said: “We always like to push boundaries and try new things and it is exciting that we are continuing to innovate with Haig Club.
“These pre-mixed drinks are convenient and taste great and are arriving in stores just in time for summer. I love the new cans and I can’t wait to see what people think.”
In February this year, Haig Club signed a sponsorship deal to become the ‘official whisky’ of Beckham-backed football team Inter Miami CF.