Ketel One unveils low-abv Botanical rangeBy Nicola Carruthers
Diageo-owned Ketel One Vodka is tapping into the trend for low-abv with the launch of a Botanical spirits range, thought to be the first-of-its-kind.
Created by 11th generation family distillers Carl Nolet Jr and Bob Nolet, Ketel One Botanical is made with Ketel One vodka, which has been distilled with botanicals and infused with natural fruit and botanical essences.
The ‘first-of-its-kind’ range is bottled at 30% abv with no artificial flavours, no added sugar and no artificial sweeteners. The range contains just 73 calories.
Ketel One Botanical launches with three expressions: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose.
The range is recommended best served with sparkling water, ice and garnished with herbs, citrus or fresh fruit.
“We’ve created a fresh-tasting, delicious new spirit that honours our family’s legacy while reflecting the progressive values of today’s conscious consumers,” said Carl Nolet Jr.
“People care deeply about what they put in their bodies, which is why we care deeply about what goes into every bottle.”
Bob Nolet added: “Just as our father redefined the possibilities for vodka with the exceptionally smooth crisp taste of Ketel One Vodka, we believe Ketel One Botanical sets a completely new standard in spirits.”
The Ketel One Botanical range is available across the US from local spirits retailers for an RRP of US$24.99 per 750ml bottle.