Red Leg launches banana-flavoured spiced rum
Spiced rum brand Red Leg has released a banana-flavoured expression and a pre-mixed rum and ginger ale with Franklin & Sons.
The new Red Leg Banana Rum is the second line extension from the spiced rum brand, following the launch of a pineapple-flavoured variant in October 2019.
Red Leg Spiced Rum is distilled in the Caribbean, rested in oak barrels and infused with Jamaican ginger and vanilla. The new expression has been infused with 100% natural banana.
The new rum is recommended served with simple mixers such as cola or as the base for cocktails such as an Old Fashioned or an Espresso Martini.
The launch of the banana rum coincides with a new packaging design across the Red Leg range. The new design features bold names and colour-coded capsules to differentiate between the flavour variants, while endeavouring to maintain a premium look.
Bottled at 37.5% ABV, Red Leg Banana Rum is priced at £22 (US$28) per 700ml bottle.
Franklin & Sons partnership
In addition, the rum brand has teamed up with mixer producer Franklin & Sons to create a new ready-to-drink (RTD) product. In October last year, the two companies collaborated on a Red Leg Spiced Rum and cola, made using Franklin & Sons 1886 Cola.
The latest RTD from the collaboration is a canned Red Leg Pineapple Rum mixed with Franklin & Sons Ginger Ale.
The new product has an ABV of 5% and will be rolled out across 475 Tesco stores in the UK from September, priced at RRP £2 (US$2.50) per 250ml can.
Christian Sarginson, Franklin & Sons’ brand controller, said: “Franklin and Sons has innovation at its heart and we’re delighted to have been able to prove concept of these exciting, new on-the-go products and be rewarded with national listings.
“We owe a great deal of gratitude to Red Leg, Manchester Gin and Tesco who share our thirst for pushing boundaries and bringing shoppers ever more interesting and high-quality drinks.”
In addition, Red Leg Spiced Rum & Franklin & Sons 1886 Cola, and Manchester Raspberry Gin & Franklin & Sons Sicilian Lemon Tonic RTDs will also be available to buy in Tesco stores for RRP £2 per 250ml can.
The Manchester Raspberry Gin RTD will be rolled out exclusively in the north of England.