Top 10 most valuable spirits brands 

18th August, 2020 by Owen Bellwood

1. Moutai

2020 value: US$39.3bn

2019 value: US$30.5bn

% change: +29.1%

2019 position: 1

After increasing its value by 29.1%, baijiu brand Moutai retains its position as the world’s most valuable spirit brand. Last year, Moutai producer Kweichow Moutai announced it had experienced supply shortages for international markets for the first time as exports reached US$369 million in the 10 months to 31 October 2019.

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