Top 10 best-selling rum brands

6th July, 2020 by Nicola Carruthers

2. Bacardi

2019: 17.8m
2018: 17.1m
% change: 3.9%

Place last year: 2

Grabbing the title of Rum Brand Champion 2020 for the second year in a row is Bacardi, which grew by 3.9% to 17.8m cases.

Ned Duggan, the firm’s global senior vice president, said growth was boosted by the brand’s evolving marketing strategy and its “innovations in the flavoured and premium rum segments”.

During 2019, the brand launched a number of new products including a coconut‐flavoured variant, a spiced bottling and a lime flavour.

Bacardi also unveiled its Pass the Beat campaign in June last year with the release of the Make it Hot track by Major Lazer and Anitta. 

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