Top 10 gin industry acquisitions
Ryan Reynolds and Aviation Gin
One surprising move for the industry was actor Ryan Reynolds‘ purchase of the Aviation Gin brand in February 2018.
Oregon-made Aviation Gin was bought by Davos Brands in 2016. The brand first launched in 2006 as part of a collaboration between bartender Ryan Magarian and House Spirits Distillery.
Deadpool actor Reynolds has taken a front seat promoting the firm, and has recruited famous faces such as Hugh Jackman to boost its profile.
The brand is also targeting the UK market with a multi-million-pound investment and recently named Proof Drinks as its distributor.