Top 10 best-selling Scotch whisky brands

29th June, 2020 by Nicola Carruthers

9. Label 5

Label-5-Scotch

2019: 2.7m
2018: 2.6m
% change: 3.5%
Place last year: 10

Moving up one place to ninth position is La Martiniquaise-Bardinet’s blended Scotch brand Label 5, which grew by 3.5% in 2019.

Last year, the French group updated the bottle design for its core Label 5 expression to enhance its “modernity and impact”.

In 2019, Label 5 partnered with five bartenders to create a series of cocktails inspired by UK cities. In 2018, the brand launched a new international marketing campaign centred around the idea of ‘group power’.

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