Label 5 creates city-inspired cocktails with bartenders

12th March, 2019 by Nicola Carruthers

Blended Scotch whisky brand Label 5 has partnered with five bartenders to create new cocktails inspired by UK cities.

The Label 5 City Cocktails campaign celebrates UK cities

The City Cocktail campaign tasked five UK bartenders with creating a cocktail containing Label 5 that champions the local produce, ingredients or heritage synonymous with the city they’re based in.

Bartenders who took part included Tommy Matthews –The Edgbaston, Birmingham; Alex Godfrey – Milk Thistle, Bristol; Mark Holmes – The Dead Canary, Cardiff; Matthew Lyle – Hard Rock Café, Glasgow; and Thomas Higham – The Maven, Leeds.

Julia Pinoncély, international brand manager at Label 5, said: “The ethos of our brand is about celebrating diversity, and our proposition ‘The Power of 5’ was a perfect way to engage with five mixologists across the UK to create bold cocktails inspired by the local area.

“Label 5 is rooted in bringing people together, and this campaign brings to life our culture of friendships, combined with highlighting the many ways to enjoy Scotch whisky.”

Click through the following pages to see the city-inspired cocktails.

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