Top 10 best-selling Scotch whisky brands

29th June, 2020 by Nicola Carruthers

1. Johnnie Walker

2019: 18.4m
2018: 18.9m
% change: -2.8%
Place last year: 1

The world’s biggest Scotch whisky brand, Johnnie Walker, sits comfortably at the top with 18.4m cases, but this reflects a 2.8% volume decrease in 2019 compared to the previous year.

In Diageo’s preliminary results for the year ending 29 June 2019, Scotch growth was driven by Johnnie Walker, which delivered a strong performance. The blended Scotch brand reported a net sales growth of 7%, benefitting from the successful launch of White Walker by Johnnie Walker, which was inspired by hit HBO show Game of Thrones.

In July last year, the brand “ramped up” it focus on Highballs with a new global campaign that aims to make Scotch and soda “the next big drinks trend”.

Johnnie Walker also released the third blend in its limited edition Ghost and Rare series, made using stocks from the closed Highland distillery Glenury Royal.

Diageo has also invested in a global flagship visitor centre for Johnnie Walker in Edinburgh, Scotland, which gained planning approval last year.

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