The world’s 10 best-selling vodka brands

25th June, 2020 by Melita Kiely

1. Smirnoff

Smirnoff vodka2019: 25.6m

2018: 26.0m

% change: -1.3%

Place last year: 1

Despite a slight decline in volume sales last year, Diageo-owned Smirnoff remains king of the vodka category shifting more than double the number of cases compared to its nearest rival.

The brand celebrated its 155th anniversary last year and marked the milestone occasion with a new campaign in partnership with the director of Snow White and the Huntsman. The brand also took note of the growing health-conscious consumer group with the launch of Smirnoff Zero Sugar Infusions last May, a range of no-sugar, lower-ABV expressions.

While the pandemic will undoubtedly have an effect on this year’s sales, Smirnoff has already released a raft of innovative products this year, including the a zero-sugar hard seltzer version of its Smirnoff Red, White and Berry vodka in the US, plus the launch of Smirnoff Seltzer in the UK.

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